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For All, a Beautiful Earth
Life. Not Stuff.
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When we truly care
about climate change and all the creatures that walk, fly, swim, and slither along with us, then the most important thing each and every one of us can do is to reduce our consumption and be mindful of the footprint we leave behind.

The simplest way to think about it is this: consume only what we need, not what we merely desire.

Why? Because consumption kills.

Every product that comes from a factory (smartphone, car, clothing, etc.) requires thousands of other factories, millions upon millions of gallons of water, untold amounts of plastic and waste, on and on. And all of those things require the deaths of countless living creatures— many of them sentient, like us.

Every product has, in effect, two prices: the monetary cost and the life cost. And you know what they say: “Nothing’s free.”

But there is a bright, shining silver lining to this dark cloud. Because so much of what we consume is not really necessary - to be healthy, to survive, to enjoy our lives. This means that we can change how we consume and have an enormous impact.

The less we consume (and the more we consume in less harmful ways), the less need there will be to produce things. As production decreases, habitat destruction, poisoning of water and oceans, and more all decrease as well. Plus, we save money, so when we do consume, we can buy higher quality products that do less harm and last longer.

We may not be able to completely stop climate change and extinctions at this time, but surely we can and should do everything we can to slow down the process as much as possible. The very good news is that making change like this is entirely within each of our own control. We don’t have to convince CEOs or Presidents to change their policies (though that would be great!). We can start the change right now.

Of course many people are doing just that: taking action in their own lives to do the least amount of harm possible. Which is fantastic — and we admire and respect them greatly.

But it’s not easy: our society is organized almost completely around consumption. Plus, it is hard to see the broader impact that our own individual change is having or could have. “So what if I don’t eat meat? The same number of cows will still die.”

To make the most of our individual actions, we need to act with intention and purpose. We need to plan out how we will live in the world. We need reminders and tools. And we need to know that we are part of something bigger, much bigger.

We have an idea for an app that can help get us there. It's called fabe and we need your help to make it a reality.
What we hope to achieve
fabe helps you reduce your own consumption and joins your efforts to a worldwide movement of millions of people doing the same thing. The less we consume, the less we destroy. And the closer we come to reaching our objectives.
{objectives}
  • Slow and stop as many human-caused extinctions as possible, especially of humans and other known sentients.
    Extinction means gone forever. Extinctions happen in the normal course of events, but surely they should not happen just so humans can enjoy cat videos and the like.
  • Ensure that future generations of humans are able to lead sustainable, healthy lives.
    Climate change and environmental degradation are having a terrible effect on people around the world, with worse yet to come.We must take action to ensure our children and grandchildren are able to survive and thrive.
  • End the mass brutalization and killing of domesticated sentients, such as pigs and cows.
    It is flat out wrong to treat fellow sentients the way we do. Yes, pigs and cows are sentient creatures, solving problems and caring for their families, just like us. The least we can do is treat well and with respect the animals we are going to eat.
  • Saturate our lives with purpose and meaning.
    We want our lives to be about more than simply getting through the day. We feel the greatest joy and satisfaction from helping others.
Our guiding principles
Do the least harm
possible to other living creatures.
Consume what is needed
not what is merely desired.
Protect water
the source of all life.
Take direct positive action
to heal our planet.
{applications}
Examples of applying our principles
Low tech, not high tech

Choose the lowest possible level of technology and energy to get the task done.

  
Low tech, not high tech
  
Low tech, not high tech

Choose the lowest possible level of technology and energy to get the task done.

Buy used, not new

We've already paid the price for creation. Now let's get the most out of our "sunken investment."

  
Buy used, not new
  
Buy used, not new

We've already paid the price for creation. Now let's get the most out of our "sunken investment."

Minimize packaging

Packaging means it came out of a factory, means waste, means destruction of habitat.

  
Minimize packaging
  
Minimize packaging

Packaging means it came out of a factory, means waste, means destruction of habitat.

Reuse plastic

If we can't avoid it, we should at least reuse it as much as possible, especially since it is so convenient.

  
Reuse plastic
  
Reuse plastic

If we can't avoid it, we should at least reuse it as much as possible, especially since it is so convenient.

A day with fabe
Each morning, I wake up and think about the day ahead. What goals will I set for myself? For example:
{applications}
  • {applications}

  • I am going to try to stay out of cars and instead ride my bicycle.  
  • I‘ll do everything I can to avoid consuming any new plastic.  
  • I will for sure not buy any processed foods.  
Making a few selections in fabe, I add these goals to my day. I also scan through the plans of other fabies to see what they are doing, and select a few to add to my own plan for the day.

The app shows me that 2 million other people are on-board for no new plastic. Five million people plan to avoid buying packaged foods. I am inspired by what people around the world are doing and want to be part of this movement.

And then off I go through my day!

During coffee break, I ask that my coffee be filled in my stainless steel bottle, rather than in a disposable cup. I whip out my phone and report my contribution to abe, which informs me that I am one of 570,000 people today so far who avoided consumption of new coffee cups and therefore healed the planet.

Each of those actions give me XP (experience points) in fabe. Building my profile is a very appealing part of the app because it gives me incentive to become more responsible towards the environment. After cycling to work for one month, I gained enough XP to level up. Leveling up in fabe unlocks new features, which makes me want to improve even further.

Today’s bike ride got me to level 3 and I now have access to “adopt a companion”. My companion follows me in my journey to save the planet. When completing an action in fabe, my companion grows stronger. It gains XP too and as I keep completing actions, the companion thrives. When I stop completing actions, the companion could die. I do not want my companion to die.

At the end of the day, I go back over my goals and check off those that I met. I catch up on some of my favorite fabies, and see if they came up with any new ideas.

Finally, I subscribed to a group in Mexico working hard to save the axolotl salamander from extinction. They are posting about the populations trending upwards.

I feel more hopeful than I have for a while, knowing that I am part of a global community of people who care — and care enough to take action —on behalf of all living creatures on the planet. I am determined to work harder tomorrow to consume even less and make our planet more beautiful - for everything and everyone living on Earth.
Actions in fabe
{actions below}
We're building a big list of actions to take to reduce consumption. Here's a sampling.
{actions}
Ride bicycle to work

Avoid use of powered vehicles to commute. It's not always practical, but if it is, you get exercise, fresh air, and reduced carbon emissions!

  
Ride bicycle to work
  
Ride bicycle to work

Avoid use of powered vehicles to commute. It's not always practical, but if it is, you get exercise, fresh air, and reduced carbon emissions!

Drink from a reusable water bottle

Don't buy cases of plastic bottles of water, wrapped in plastic! Buy and reuse a steel bottle or reuse whatever bottles you already have.

  
Drink from a reusable water bottle
  
Drink from a reusable water bottle

Don't buy cases of plastic bottles of water, wrapped in plastic! Buy and reuse a steel bottle or reuse whatever bottles you already have.

Buy locally-produced food

Your food is fresher, you support your neighborhood economy, and energe is not wasted transporting food across countries and oceans.

  
Buy locally-produced food
  
Buy locally-produced food

Your food is fresher, you support your neighborhood economy, and energe is not wasted transporting food across countries and oceans.

Skip meat for a day

Raising livestock and poultry is very resource intensive. For example, over 1500 gallons of water are needed to produce 1 pound of beef.

  
Skip meat for a day
  
Skip meat for a day

Raising livestock and poultry is very resource intensive. For example, over 1500 gallons of water are needed to produce 1 pound of beef.

{actions below}
There are so many ways to reduce consumption! What do you suggest?
Our team (under formation)
{steven}
 
Steven
Steven Feuerstein
Co-Founder
Chicago, Illinois, US
{vincent}
 
Vincent
Vincent Morneau
Co-Founder / Dev Lead
Montreal, Quebec, Canada
{joao}
 
You
João Borges Barreto
Back-end Lead
Porto Area, Portugal
{jena}
 
You
Jena Perian
UI/UX Development Lead
Saint Petersburg, Florida, US
{adrian}
 
You
Adrian Png
Data Integration Lead
Vancouver, British Columbia, Canada
{tobias}
 
You
Tobias Arnhold
Database Developer
Heppenheim, Hessen, Germany
{stephen}
 
You
Stephen Cloete
APEX Developer
Cape Town, South Africa
We need you
To launch fabe, we plan to put together a small team of motivated and expert volunteers.

We are currently working on an alpha version of fabe to share with climate change and anti-extinction groups, and eventually of course the public. Will you join us? Check the area of work on the right that you are interested in and submit. We'll follow up soon!
{positions}
Environmental Consultant

fabe is about taking action to save species and the environments they live in. Help us build a library of actions and resources to offer to our members.

Environmental Consultant
Environmental Consultant

fabe is about taking action to save species and the environments they live in. Help us build a library of actions and resources to offer to our members.

RPG Specialist

fabe will contain significant gamification components. We need an expert to lead the decisions regarding XP, levels, rewards, achievements, etc.

RPG Specialist
RPG Specialist

fabe will contain significant gamification components. We need an expert to lead the decisions regarding XP, levels, rewards, achievements, etc.

Social Media Manager

We'll be building our presence on social media and would benefit greatly from an expert in this area.

Social Media Manager
Social Media Manager

We'll be building our presence on social media and would benefit greatly from an expert in this area.

APEX: Maintain Public Site

This site will offer the latest on fabe's objectives, features and team. We need a developer to keep it current, beautiful and inspiring.

APEX: Maintain Public Site
APEX: Maintain Public Site

This site will offer the latest on fabe's objectives, features and team. We need a developer to keep it current, beautiful and inspiring.

APEX: Maintain Volunteer App

Our public site tracks volunteers, subscribers, feedback and actions. Our back-end app manages that data and deserves its own developer.

APEX: Maintain Volunteer App
APEX: Maintain Volunteer App

Our public site tracks volunteers, subscribers, feedback and actions. Our back-end app manages that data and deserves its own developer.

APEX: Build Fabe Admin App

fabe is all about doing actions for the planet. We need an app to manage fabe's actions and action categories, aimed for fabe administrators.

APEX: Build Fabe Admin App
APEX: Build Fabe Admin App

fabe is all about doing actions for the planet. We need an app to manage fabe's actions and action categories, aimed for fabe administrators.

APEX: Test Automation

We want to automate the testing of our APEX app. We have a few solutions in mind, but we want an expert to implement a automated testing framework.

APEX: Test Automation
APEX: Test Automation

We want to automate the testing of our APEX app. We have a few solutions in mind, but we want an expert to implement a automated testing framework.

APEX: Translation

We want fabe to reach people worldwide. For that, we need someone to incorporate a translation architecture in our backend. Then the fabe app (APEX) can be translated in many languages.

APEX: Translation
APEX: Translation

We want fabe to reach people worldwide. For that, we need someone to incorporate a translation architecture in our backend. Then the fabe app (APEX) can be translated in many languages.

Video / Animation

Humans need more than just text these days. They need video. And pictures. We plan to produce a small number of videos to tell the fabe story as part of our initial release.

Video / Animation
Video / Animation

Humans need more than just text these days. They need video. And pictures. We plan to produce a small number of videos to tell the fabe story as part of our initial release.

APEX -> Mobile Native

Help us use Cordova or a similar technology to bundle our APEX app and distribute it to the App Store and Google Play.

APEX -> Mobile Native
APEX -> Mobile Native

Help us use Cordova or a similar technology to bundle our APEX app and distribute it to the App Store and Google Play.

Backend Testing

We will use utPLSQL v3 to build and run automated test suites. Work on a team of developers to write and run those tests, with guidance from the utPLSQL v3 dev team!

Backend Testing
Backend Testing

We will use utPLSQL v3 to build and run automated test suites. Work on a team of developers to write and run those tests, with guidance from the utPLSQL v3 dev team!

Subscribe to our newsletter
Do our concerns and objectives resonate with your view of the world? Do you think fabe has some possibility of success? Enter your email and press Subscribe to receive updates about fabe.
 
Help us bring fabe to the world
We've set up a gofundme campaign to raise money to support fabe. We will use your contribution to pay for direct expenses (e.g., hosting services) and eventually to hire full-time staff to help fabe grow as quickly as possible.
Feedback
We are excited about the potential of fabe, of helping millions of people live intentionally, reducing consumption and helping to heal our planet. But we also know there are lots of other great ideas out there. So we'd love to hear from you.
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